Give Your Business A High Energy Marketing Strategy That You Can Measure.

We can SHOCK potential customers and convert them into paying customers.

Market Research
(Business Plan Development, Markeing Plan Development, Electronic Surveys, Focus Groups, Executive Interviews, Customer Mapping)
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Brand Building
(Business/Product/Service Naming, Brand Creation, Brand Positioning & Messaging Development)
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Marketing & Sales Strategies
(Combines Elements Of Marketing, Advertising & Public Relations For Integrated Campaign Development, Implementation & Measurement)
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Marketing Training / Consulting
(Training & Presentations To Sales Teams / Executive Management)


Case Study - Marketing

Before SHOCK

Customer Service Army, a Dallas, TX based customer service review business, wanted to create a unique and striking business name, visual identity and business launch strategy. The business launch was set for Black Friday 2007, the busiest customer shopping day of the year.

SHOCK


Shock Marketing devised a fully integrated marketing strategy for the local market launch that included:
Business naming and visual identity creation
Press release creation and submission to media outlets for 2 months
Direct mail creation and distribution
Print, electronic, radio and mobile advertising creation and distribution
Event and organization sponsoring
Marketing strategy development for in person, over the phone and online customer interactions
Website creation with web application development

After SHOCK

Exceeded website traffic goals and unique website hits.
Through Search Engine Optimization (SEO) the website ranked on the first page and sometimes the first entry on Google, MSN & Yahoo when searching for “customer service reviews” and "bad customer service."
Received local, regional and national print and television news coverage with NBC, MSNC, FOX News, and Small Business Netcast.
Business was publicized in the 1st (New York), 2nd (Los Angeles), 4th (Philadelphia), 6th (Dallas) and 27th (San Diego) largest media markets in the United States.

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